QUIKSILVER

RISE UP

In 2017 we pitched for a retail Quicksilver brief. AND WON! 

Our task was to create a bespoke instore display that heroes the product benefits of the new Highline Airlift vest. A product that was made specifically for Big Wave surfers to help them rise to the surface when they fall into the ocean with unique inflate/deflate technology. 

This is a product that offers comfort, control and most importantly, freedom. The freedom to rise up and be the best surfer they can be. No distractions or concerns about safety, just the ability to live in the moment and go for their biggest wave yet.

We wanted to create a display that gave the impression that the vest was underwater which simply inflated and deflated, rising and falling inside the tank. It was accompanied with a digital display which went into more detail on how to operate the vest. 

It's been placed in their flagship stores around the world, toured around surf events and been to press conferences with pro surfers such as Peter Mel. 

Creative Director: Ross Taylor
Wider Team: Iris Culture